Fashion Apparel Manufacturing Essay Example | Topics and Well Written Essays - 1000 words

Fashion Apparel Manufacturing - Essay Example Marketing Strategies Coach always tries to offer something new to customers through carefully designed marketing strategy. The company has revamped their product line over the time in order to fulfill demand of various customers. Coach has great success because of the strength of its brand. The company specializes in selling ladies handbags, luggage, wallets, briefcases and leather accessories. Brands offered by Coach have three distinctive brand equities. These three factors can be classified as product innovation, excellent value offering and relevance. The company conducts market research about customer preference by conducting interview of 15,000 people every year and based on interview report they innovate products in accordance to customers’ lifestyle. Product line of the company maintains relevance with demand of the customers by changing fashion statement and trend in periodically. Coach offers value products by offering, inspirational, stylish leather goods to customers. Coach offers leat her goods to both men and women in the following manner. Women Reason Men Reason Handbags, wristlets, shoes, outerwear, jewelry, fragrance, sunglass and many more To attract women with colorful product line Wallet, accessories, belts, shoes, outerwear, tech accessories and many others To fulfill multidimensional fashion requirement of men (Source: â€Å"Shop†) Target Customers The company mainly targets women in the age range of twenty to fifty five. Coach has significantly introduced new products in their offering in order to fulfill demand of women belong to various age group. Analyzing mailing list of the company helps the study understand demographics of target market in the following manner (Paxson 64). Professional women and women with white collar job. These women prefer to shop trendy and fashionable shoes, wardrobe items, apparels in order to enhance their professional image in front of external society. Women do not want to compromise with style, fashion statement i n order show their taste to external society. They believe by purchasing branded products of coach will not only enhance their social image but beautify them also. Research report shows that average age of women purchasing leather items from Coach is forty five with an average spending of $100 on each item. Promotions The company relies heavily on e-marketing in order to promote their product. The value proposition offered by the company has five distinctive pillars. Providing sufficient links in the website to attract customers and investors to access financial statements, stock information, report of new product launch etc. â€Å"My Account† feature is added in the website to engage customers with the company. The company updates their feature product line on website periodically in order to retain existing customers. The company conducts online market research on customer preference and based on the research report they decide marketing strategy. Coach has introduced †Å"Coach by Request† section for customers in order to offer them superior customer service. â€Å"Coach by Request† gives the opportunity for customers to order home delivery of tailor made items. Licensing Coach has recently signed license agreement with Luxottica Group for designing, manufacturing and distributing sun and prescription eyewear under the brand name of Coach Poppy, Reed Krakoff

The History of Film Style. Narrative Structure and Cinematic Style Essay

The History of Film Style. Narrative Structure and Cinematic Style - Essay Example Classical Hollywood Cinematic style was developed in 1917 to 1960 and this style became popular due to international dominance of Hollywood films. Classical Hollywood Cinematic style has attained popularity at the global mainly due to unified driving force behind called as motivational convention. The period in which classical Hollywood films got famous is known as â€Å"Golden age of Hollywood† (Jewell 2007). After Golden age of Hollywood, innumerable films have been produced that have gained popularity at the global level, one of which is seven awards winning recent film entitled as "Lantana". Along with the rise of Classical Hollywood films attention of film professionals also diverted towards arts films during 1960s. Art films involve reflection of high cultural and educational values. These films focus on the authorial expressivity of the director on actions and perceptions of characters. In both types of cinematic work, innovative techniques or styles are used for the de velopment and exploration of new ideas (Jewell 2007). This paper aims to evaluate narrative styles and cinematic techniques of Classical and Art films of Hollywood. Also, most importantly the influence of these styles on New Hollywood and New Australian film directors with reference to an Australian film Lantana (2001) by Ray Lawrence. It is an Australian film that won seven awards and popularity all over the world. In this film, some most prominent traditional stylistics and narrative techniques of classical and art films era have been adopted. The term classic flickers some timeless, great, old, black and white films on our mind screens and these are true stereotypes. However, there are some traditional styles, modes of representation and techniques, which are used to make classical films to awe-inspiring in quality. In almost all classical films an element of â€Å"auteurism† has been observed, which implies that the vision and viewpoint of the director should be clearly r eflect in the film (D. Bordwell 1997). A touch of auteurism has been clearly reflected in the film Lantana (2001) by Ray Lawrence. This touch was noticed with the intensity and analysis of a complex series of relationships in suburban Sydney, and the mysterious crime scenes. In art film cinema different films such as auteur films are presented that clearly depicts viewpoints and perceptions of directors like Classical Hollywood films. An element of "auteurism" was prioritized in both classical and art films of Hollywood. Thus, it is noteworthy here that the new directors have also adopted theory of auteurism in their films that clearly reflects thoughts and ideas of a director. For instance, Lantana movie critics have claimed that the way whole movie has been designed and produced reflects upon the personality analysis of Lawrence, and it can be explicitly observed the way he presented emotional bonds in the film are his own perspectives. Also, film literature has evidenced that the film Picnic at Hanging Rock released in 1975 was based on the Joan Landsey book related to unpredictable disappearance of a schoolgirls. Scholars have written that this was a sharp you turn in the development of Australian cinema, as it was the first quality film in which the theory of Auteurism was applied and as a result Weir became the first director to reflect inferiority of Australian culture (Weir 1975). Radical techniques have been employed to create a sense of profound thoughts through photography, which ensured that photography focus everything in shot and implementation of a â€Å"Mise-en-Scene† stylistic technique allow viewers observe deeply. While using this stylistic